Self-serve
Web radio
A curated, always-on stream with moods for every part of your space. Subscribe today and press play.
See what's includedBackground music for business
Music that sounds like your brand — and is legal to play.
Spiraria gives hotels, spas, retail and gyms original, curated music licensed directly. Stream it in minutes or commission a sound identity that's entirely your own.
Press play — this is Spiraria.
Hear the room
Bespoke
Custom sound branding
A sonic identity composed for your brand alone — your spaces, your hours, your feel. Delivered with a full license.
Explore customListen
Hear the room before you fill it.
Five real spaces, five soundtracks — scroll through the full experience.
Read this first
Using Spotify in your business without a license is illegal.
Consumer streaming accounts are for personal use only. Playing them in a commercial space without the right license can mean fines from collecting societies. Spiraria is original music, licensed directly — so you're covered, everywhere.
“Switching to Spiraria meant our music finally matched the brand — and we stopped worrying about licensing letters entirely.”
Insights
All insights →Sound moves behavior. Here's the data.
Retail experience
Does Background Music Increase Retail Sales? What the Research Shows
A landmark supermarket study found that slowing the in-store music tempo alone raised daily sales by 38% — here's what four decades of retail-atmospherics research actually shows.
Hospitality & customer experience
The Psychology of Waiting: How Sound Design Shortens Perceived Wait Time
Filled time feels shorter than empty time. Research on hold music and waiting environments shows the right sound changes how long a wait feels, even when the clock doesn't move.
Spa & wellness experience
Why the Right Music Lowers Stress — and What That Means for Spas
A meta-analysis of controlled trials found music-based interventions produce a medium-to-large reduction in stress-related outcomes (d = 0.72) — and tempo is a large part of why.
Ready to sound the part?
Start streaming today, or tell us about your space and we'll craft something unmistakably yours.